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Running of Bing Ads PPC Campaign is by far one of the best ways to get traffic to your website or blog.

Here is an article by Kaushal B Shah about How To Start PPC Campaign From Scratch

Pay-Per-Click is one of the most easiest and popular ways of getting targeted visitors to a website from search engines or other websites. It has been one of the best tactics to get better return on investment. PPC is no more an alternative to SEO (Search Engine Optimization), but it is an essential part of strategy for any website; be it an ecommerce portal, a corporate website or b2b information portal, they all need to do PPC advertising to be in front of their prospective customers.

If you are a small business, starting out in web marketing, it would be better to hire a PPC Consultant that knows all the technicalities and industrial jargons. By hiring a consultant, you need to pay his / her consultancy fees, but you will make sure that your advertising money is utilized properly and not wasted on unnecessary clicks.

Here are few basic yet useful tips to follow when starting a new Pay Per Click campaign from scratch:

Set Goals
It’s better to define your goals beforehand, even before starting a campaign. You should know what you want to achieve from this campaign. The goals can be different according to the website, may be you want to sell products if it’s an ecommerce portal, or you want to generate leads if it’s a corporate website. Whatever the goal may be, it should be defined well in advance, and communicated with your PPC consultant, so that you both are on the same page.

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