Traffic Travis has a great balance of SEO tools for somebody who is looking to get in to introductory search engine optimization. In case you have a weblog and you require it to be more visible on search engine results pages, but you don’t require to take much work to do it, this service is a great option. It’s a basic, easy-to-use reporting process and competitive analysis tools.

This service is helpful when it comes to link building. Its authority metrics will give you a great overview of your website and will help you discover new link-building opportunities. These inbound links will benefit your site’s relevance in searches and increase your Google page rank.

Traffic Travis’ SEO service takes days to document on any significant knowledge. Fundamentally, this means that your reporting of keyword rankings and competitive analysis will be delayed by days. It is inconvenient but understandable, since keyword rating based on knowledge from only a few days is usually useless.

Traffic Travis seems to market itself as the insider’s look at SEO without the work of learning SEO. Traffic Travis’ Link Finder function is nice; it pulls in a bunch of different URLs that are ranked for the search and so on. It is not the highest-quality source of backlinks, but it is a nice place to start.

The keyword research tools within this application are close to a direct import of Google AdWords Keyword Gizmo knowledge, with a couple of additional helpful features thrown in. It does lots of the keyword suggestion sorting for you, returning a mixed bag of keywords you are either targeting already or ought to think about targeting.

Traffic Travis has built a helpful “difficulty score” metric in to every of its SEO tools, making it simple to get an at-a-glance idea of how hard it will be to rank for a term or compete with current rating incumbents. It was a bit confusing for us, though, because the keyword generator difficulty scores didn’t always line up with the perceived difficulty of the terms they tried to rank for. For example, everything is exponentially more competitive for the term “antivirus software” than it is for “video editing program,” but the application told us that the latter is “extremely difficult” to rank for, while the former is only “medium difficulty.” It is a great way to get an idea of the competition, but it is not wholly correct.

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